Ticket company Eventbrite is announcing what it says are the first two acquisitions in its seven-year history — London-based event data company Lanyrd and Argentina-based ticketing service Eventioz.
Eventbrite co-founder and CEO Kevin Hartz said the company has “traditionally had an organic mindset with an aversion to acquisitions — we really wanted to build everything in house.” Now, however — thanks in part to $60 million in new funding raised earlier this year — he said the company is at “the stage and size to be acquisitive” and that it has “an appetite” to expand geographically and technologically.
Hartz had plenty of praise for both the Lanyard and Eventioz teams, but he said both companies bring something besides talent — Lanyrd will allow Eventbrite to incorporate more structured data into its listings (for example, Hartz suggested that integrating with Lanyrd might eventually allow Eventbrite to fill in speaker data), while Eventioz will give Eventbrite a foothold for Latin American expansion.
“We certainly looked at pure talent acquisitions and we’re not averse to those,” he added.
The Lanyrd team will move to Eventbrite’s San Francisco headquarters, and Hartz said his company will continue to support the Lanyrd service and community. As for integrating the two services, he said, “We have no dates to report, but we plan to start pushing things out as soon as possible. It’s more an incremental change versus a flip being switched.”
Eventioz, on the other hand, will continue to operate in Latin America, and Hartz said he’s definitely hoping to expand the team with more hires: “There’s a lot of great engineering talent available. There has been a pleasant macroeconomic environment, so building engineering resources down there to is very interesting to us.”
Making Its First Acquisitions, Eventbrite Buys Ticketing Service Eventioz And Event Data Company Lanyrd
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