MoPub, a startup that helps mobile publishers manage their ad inventory, may have been acquired by Twitter, according to sources familiar with the deal.
We’re hearing that the company was acquired for $350 million in stock and that Twitter won out over other bidders like ad network Millennial Media.
Mopub was founded three years ago by Bryan Atwood, Nafis Jamal, and CEO Jim Payne, who previously worked together at Google-owned mobile ad network AdMob. They were incubated at AngelPad and raised money from AdMob-backer Accel Partners, along with Harrison Metal Capital, Jafco Ventures, and others. They raised about $18.5 million total. Neither Payne, Twitter, nor Accel responded to immediate requests for comment.
The company’s products include the MoPub Marketplace, a real-time bidding exchange that helped advertisers bid for impressions the moment they became available. Back in May, the company said that it has reached a $100 million revenue run rate. A source familiar with the business said the company has about a 25 percent gross margin. MoPub customers include WordPress, Flixster, Ngmoco, and OpenTable.
Over the past few months, the company has also been rolling out updates aimed at making it easier for MoPub publishers to manage ads from multiple networks.
Twitter Said To Acquire Mobile Ad Startup MoPub
Không có nhận xét nào:
Đăng nhận xét